No comments | Monday, June 10, 2013
Tupperware brand products made their debut in 1946. Earl Silas Tupper, an imaginative chemist, worked with industrial plastics. He saw the potential of some materials to become perfect kitchen solutions for modern homes and soon he invented bowls equipped with airtight seals which were modern in shape  and also kept food fresh for longer.
Earl Silas Tupper (1907-83)
  •  Tupperware gets its name from its inventor Earl Silas Tupper.
  •  Tupperware seals actually expel air keeping foods fresh for longer.
  •  There is a Tupperware party being hosted every 2.5 seconds somewhere in the world.
  •  Tupperware is one of Fortune Magazine's most admired companies in the world, five  times in a row. Tupperware in India too is a recipient of Masterbrand, Superbrand and Powerbrand Recognitions consistently over the years. 
  •  Over 100 Tupperware items from the period 1946 to 1958 are housed in the Smithsonian Institution in Washington and the National Museum of American history.
  •  Tupperware is a zero investment business opportunity.
  •  Tupperware is identified as one of the 10 greatest inventions of the 20th Century by the Guinness Book of World Records.
  •  Wonderlier Bowls by Earl Tupper was the first product inspired by the paint can seal machine.

Tupperware in India and Brand values:
Tupperware entered India in 1996 and has been growing exponentially ever since. The brand has not only brought world class kitchen solutions to India, but it has also launched several India-specific products to cater to the unique needs of the Indian kitchen. These products are designed to preserve food for longer and save space for smaller urban kitchens. 

Tupperware markets and distributes its ingenious kitchen solutions through a network of independent women consultants who run it as their own business. The Tupperware business opportunity empowers women by opening up doors to financial independence for them across region, religions and economic strata. This has generated much love for the brand. The recognition of this comes from the fact that Tupperware has been acknowledged by Fortune Magazine as one of 'The Most Admired Companies of the world' for five years in a row. 

In 2012, Tupperware launched a campaign titled 'She Can, You Can.' This campaign upheld the examples of women achievers in the field of social entrepreneurship. It was designed to inspire women and give them the confidence to begin their own ventures. This campaign still runs strong within the Tupperware sales force and continues to inspire more women to achieve their full potential. 

As it stands today, Tupperware is positioned as the provider of smart kitchen solutions that market its products directly to consumers through a network of independent women consultants who organize fun parties to demonstrate the products and share interesting kitchen tips. 


Post a Comment